| There are four ways the process of learning internet | | | | So what should you do and what should you look |
| business marketing unfolds: | | | | for? |
| One: you spend a great deal of time, sometimes | | | | 1. Firstly, you should have a plan with short, medium |
| measuring days and weeks, in front of a computer | | | | and long term goals. The plan should answer the |
| and countless dollars chasing down the illusive | | | | questions, Who am I? Who am I talking to? What do |
| answers to what you need, right now. | | | | I want them to do? What do I want to achieve? |
| Two: you give up. | | | | How do I want to do it? If you have honest |
| Three: you find someone to pay to do the work for | | | | answers to these questions, you will be far less likely |
| you and it is either a good or a bad experience, and | | | | to wander off on the internet and find the people |
| Four: you find the answer from someone who you | | | | promising you a quick fix. |
| quickly learn to trust, as they give you the solution | | | | 2. There is no quick fix. The internet is no different |
| you need, it works and saves you in time, effort, | | | | to conducting your business offline. It can certainly |
| frustration and money. | | | | help get you where you want to go faster with |
| Whatever reason you are embarked on your internet | | | | better results, but GRQ (get rich quick schemes) are |
| marketing journey, it is not to waste time and | | | | a fantasy. |
| money. | | | | 3. Seek out good professional help. Use the same |
| For many of us that is exactly what happens. In fact | | | | judgment you would offline: you would consider a |
| most of the internet business marketing trainers | | | | marketing sales person unprofessional and shady, |
| touting their wares online, start their sales pitch with | | | | who promised you that their marketing methods cost |
| a line similar to this: "Why waste years and x | | | | little but were guaranteed to deliver you a truckload |
| thousands of dollars learning what I can now teach | | | | of cash overnight. |
| you." And that may well be true for a great many of | | | | 4. People delivering training online should fulfill all the |
| them and you may well learn something greatly | | | | same criteria of those you would chose to spend |
| valuable as a result. | | | | your money on training offline - reputation and |
| However, the opposite can be true too. How many | | | | results. Look for testimonials from those who have |
| of you have experienced sitting in a darkened room | | | | clearly benefited from what they have spent. |
| for days, where you are quite literally mesmerized by | | | | 5. Do some research, key in the name of the service |
| carefully crafted messages designed to get the host | | | | provider or product and see what people are saying |
| presenters' most wanted response - your credit card | | | | about them. Go onto Internet Marketing forums and |
| for something you now really want - the golden | | | | ask questions. |
| goose and all of it's eggs. | | | | 6. Look for the level of ongoing support. Will there be |
| Have you followed the advice to the letter, but | | | | a series of ongoing webinars or e-classes for |
| never found that nugget of a niche, or your website | | | | example as part of the offer? |
| ranking at number one. Have you never quite worked | | | | 7. Use a trust meter, measure the offer against a |
| out how to just, ever so quickly, get a site up and | | | | number of criteria. Where does the offer, product of |
| throw a few affiliate links on that magically made you | | | | service sit on a scale of one to ten in terms of |
| a million? | | | | knowledge, authenticity, credibility, inclusiveness, |
| Have you too discovered that the success you so | | | | transparency? If the average answer is 7 or below |
| readily believed in, was years old already and that no | | | | then pass. |
| one could achieve that in the environment of the net | | | | There should also be the opportunity to network |
| today? | | | | with like-minded people on a similar learning curve. |
| Internet business marketing is complex and there are | | | | Often you learn the most from your peers who are |
| a myriad of ways to skin the cat. It is easy to find | | | | at the same level of understanding as you. |
| oneself skipping from promise, to product, to guru | | | | Whatever you do, don't spend any more time than |
| and back, wasting a great deal of time and spending | | | | you have already wasting effort and money without |
| bucket loads of money. | | | | a result. |