| Chilled drinks bought from vending machines, shops | | | | Up until the 1930s, cranberries were sold fresh in the |
| and cafeterias are increasing in sales due to an | | | | US and were associated particularly with Thanksgiving |
| increasing social awareness of wanting to stay | | | | and Christmas (In the US and UK cranberry sauce is |
| healthy. This not only means a more competitive | | | | still a staple side for turkey). As demand grew and |
| market for suppliers, but it also leads to a more | | | | canning processes allowed better storage and |
| diverse range of cold drinks and an increase in | | | | transportation, other methods for promoting the |
| accessibility. Cranberry juice is just one example of an | | | | selling of cranberries all the year round were explored |
| uncommon fruit juice that has found significant | | | | and the cranberry juice industry was born. |
| popularity in recent years. | | | | |