| Nike ushered in 2010. Many events took place in | | | | game takes place in South Africa this year and Nike |
| 2010. As a well-known enterprises, NIKE highlight | | | | has joined forces with the (RED) initiative to help |
| unique corporate charm. | | | | spread awareness of HIV/AIDS in Africa. By syncing |
| February 22, 2010 | | | | your miles, you'll help spread the word about this |
| In February, Haiti Earthquake occurred. Thank you | | | | devastating disease. |
| Nike+ runners! During the three weeks of the | | | | To show your support, run your miles in the |
| ‘Help For Haiti" Nike+ Challenge, you collectively | | | | (NIKE)RED laces. You'll see them on some of your |
| ran a whopping 293,292.32 MILES. These runs helped | | | | favourite footballers in South Africa too. By buying |
| raise an incredible $150,000 to benefit the relief | | | | and giving the laces you'll help save lives since 100% |
| efforts in Haiti. This was part of Nike's overall | | | | of Nike's profits from the sale go to HIV/AIDS |
| donation of $500,000 to two organizations that offer | | | | prevention and education programmes in Africa. |
| innovative solutions to support Haitians as they | | | | June 17, 2010 |
| rebuild their communities following the earthquake, | | | | With the world's attention turned to the big game in |
| Mercy Corps and Architecture for Humanity. | | | | South Africa, Nike has teamed up with the (RED) |
| Again, awesome job Nike+ runners! You are an | | | | initiative to shine light on the devastating effects of |
| incredible community. Thanks for your efforts. | | | | HIV/AIDS in Africa. |
| April 26, 2010 | | | | Currently, there are 22 million people in Africa |
| Nike athletes once again take top prize at a major | | | | suffering from HIV/AIDS. While it's true that there is |
| marathon with Tsegaye Kebede and Liliya Shobukova | | | | a crisis, there is also a solution. The (RED) initiative |
| finishing first in both the men's and women's races in | | | | supports the Global Fund which provides access to |
| London. This is on the heels of Nike athletes Robert | | | | education, nutrition, counselling and medical services. |
| Kiprono Cheruiyot and Teyba Erkesso first place | | | | The Global Fund not only helps prevent HIV/AIDS |
| finishes last week at the Boston Marathon. | | | | but also treats those currently suffering from the |
| In the Men's race, 2008 Bronze Medalist and 2009's | | | | disease by providing the two pills a day people with |
| first place finisher in Fukuoka, Tsegaye Kebede of | | | | HIV/AIDS need to stay alive. |
| Ethiopia won his first London Marathon on a cool, | | | | With two pills a day that cost as little as 27 pence, a |
| damp British morning. Wearing the Nike Streak 3, | | | | person dying in Africa from complications from AIDS |
| Tsegaye finished in 2:05:22. A full minute before the | | | | can be raised from near death and given a renewed |
| second place finisher. | | | | chance at life. This transformation is called the |
| Liliya Shobukova of Russia finished first in the | | | | Lazarus Effect. These two antiretroviral (ARV) pills a |
| women's race wearing the Nike Zoom Marathoner | | | | day are more than just medicine. They are a person's |
| with a time of 2:22:00. Liliya is the European 5,000m | | | | chance to get up on their feet, go to school or go to |
| record holder and last year's marathon champion in | | | | work and contribute to their communities. This |
| Chicago. She broke the tape in London the same | | | | treatment helps people reach their full potential and |
| way she did in Chicago – by smoking the | | | | allows communities and countries to create a future. |
| competition in the last 2k. | | | | Mafusi, aged 11 and HIV positive since birth, is shown |
| June 03, 2010 | | | | here before she started ARV treatment. Within a |
| Join the best footballers in the world and (NIKE)RED | | | | month of being diagnosed with AIDS and |
| in the fight against HIV/AIDS in Africa by wearing | | | | Tuberculosis, Mafusi was already so weak she had to |
| (NIKE)RED laces and pledging your miles to your | | | | be carried by her brother and sister down the road |
| favourite Nike team in the (NIKE)RED World | | | | to her treatment centre. The second photo is Mafusi |
| Championship Team Challenge. | | | | just 90 days after starting ARV treatment. Having |
| This Nike+ challenge will prove which of the Nike | | | | regained over 10 pounds and her strength, she is |
| teams meeting up in South Africa have the most | | | | once again a vibrant young girl who has her life ahead |
| devoted fans. To get started, choose your favourite | | | | of her. |
| Nike team and start running with Nike+. After your | | | | To date, Global Fund grants supported by the (RED) |
| run, sync your miles and watch your team's totals go | | | | initiative have reached 5 million people in Africa with |
| up. The team with the most miles on 15 July will win | | | | ARV treatment, testing, counselling and services. |
| the (NIKE)RED World Championship Team Challenge | | | | Nike's achievement is continued, not just Nike Dunk. |
| and ultimate bragging rights. | | | | Wan't to join Nike? Recent Nike Shoes Sale give you |
| But you won't just be running for team pride. The big | | | | chance to be a volunteer. |