| Innovation in Savory Snacks: Premiumization through | | | | the Middle East & Africa with projections to 2012. |
| new healthy, natural, ethical, gourmet and ethnic | | | | Scope of this report |
| products | | | | • Gain an understanding of how legislation and self |
| In 2009 the global savory snacks market was worth | | | | regulation are influencing NPD and learn how |
| $74.7bn. The market is set to grow in value by | | | | manufacturers are adapting product positionings |
| $10.8bn to $85.4bn by 2012. Value growth will be | | | | accordingly. |
| driven by a mix of steady growth in the most | | | | • Understand each regional market in terms of |
| established markets in Western Europe, the US and | | | | absolute size. |
| Asia Pacific regions and high growth of the emerging | | | | • Quantify value growth potential in major regional |
| markets, in particular South and Middle American | | | | markets and across savory snacks categories. |
| markets and the Chinese, Indian, Russian and Turkish | | | | • Take advantage of a comprehensive review of |
| markets. ( ) | | | | global NPD with detailed analysis of innovation in |
| Three key areas of innovation will drive development | | | | savory snack products between 2005 and 2009. |
| in snack formulations; these are premiumization, | | | | Key Market Issues |
| health and ethics. Innovation will be most significant in | | | | • With Governments increasingly concerned about |
| areas where the trends overlap, and as a result the | | | | the strain of obesity on their nation's health and |
| ‘natural' positioning will significantly increase in | | | | wealth high profile awareness campaigns have been |
| importance. | | | | orchestrated to raise awareness of health and diet. |
| Through analysis and forecasts, this report provides | | | | • With the cost of heart disease an increasing |
| insight into growth opportunities by region and | | | | burden on the global economy the World Health |
| category. Innovation trends are identified through a | | | | Organization now recommends that the most |
| study of global new product introductions. Legislation, | | | | effective way to tackle heart disease is to introduce |
| self-regulation and social trends impacting the savory | | | | population-wide efforts to reduce risk factors |
| snacks market are highlighted and the importance of | | | | through multiple economic and educational policies and |
| emerging trends assessed | | | | programs. |
| Key features of this report | | | | Key questions answered |
| • Overview of legislation and self regulation | | | | 1. What is the size of the savory snacks market by |
| impacting on and shaping innovation in the savory | | | | region and category and what are the forecast |
| snacks market. | | | | growth rates to 2012. |
| • Identification of key trends shaping the market | | | | 2. Which emerging markets are projected to see the |
| as well as an evaluation of trends that are likely to | | | | highest levels of growth to 2012. |
| shape the market over the next few years. | | | | 3. How are government regulations and industry self |
| • Analysis of savory snacks sales values in | | | | regulation shaping savory snacks NPD and innovation. |
| Europe, North America, South America, Asia-Pacific, | | | | |