| Charity campaigns usually have two aims - to create | | | | search on my website - of course many of these |
| greater awareness of their particular cause and often | | | | are successful in achieving their aims but this will |
| to fundraise as well. Who could argue with that? The | | | | often have been built up over many years and are |
| problem is that commercial organisations are joining in | | | | run by well-resourced charities. |
| the awareness game and creating their own world/ | | | | Now dig a bit deeper on the site. Scroll down the |
| international or national awareness day, week or | | | | monthly listings and you'll find some extremely |
| month for their products or services. So everything | | | | creative campaigns - often run by smaller charities - |
| gets lumped in together - the commercial and the | | | | whose campaign names are real gems. If you are |
| charity - with a resultant 'awareness apathy' fast | | | | intrigued then others will be too - journalists, |
| setting in. | | | | fundraisers and potential supporters - all vital for a |
| So what can be done? | | | | great campaign. |
| A bit of creativity is called for I believe. Of course | | | | Here are some examples beginning with my favourite: |
| the organisations behind the worldwide Breast Cancer | | | | Yummy Mummy Week |
| Awareness Month, World Aids Day and World Food | | | | Hoof it for Horses |
| Day have nothing to worry about. Brand awareness | | | | Jeans for Genes (pure genius!) |
| is strong for these events and the press are falling | | | | Wear it Pink |
| over themselves to cover these newsworthy | | | | Bug Busting Day: Head Lice Beware! |
| campaigns. | | | | Wrong Trousers Day |
| However, I would urge caution if you are creating a | | | | Togs for Dogs Day |
| new campaign and thinking of including any of the | | | | So don't give those journalists any more opportunities |
| following words in your event title: | | | | - leave the unimaginative campaign name calling to |
| World, International, National or Awareness - not if | | | | the commercial brand managers and blaze a new trail |
| you want to stand out in a busy market place that is. | | | | for non-profits. What's in a name? More than you |
| If you want to get an idea just how many events | | | | might think. |
| include these words just undertake a short word | | | | |