| Capitalizing on Opportunities in Cord Blood Industry | | | | competitors? |
| Growth | | | | * Perhaps most critically, what are the differences |
| Overview: Over the past 12 months, the cord blood | | | | among the cord blood banks that are experiencing |
| banking industry has expanded through double digit | | | | flat-line growth, versus those that have substantively |
| growth, due to new entrants in the cord blood | | | | built revenue over the past 12 months? |
| banking industry as well as revenue growth at | | | | In initial version of this report, "Choices in Cord Blood |
| existing operations. Deeper analysis reveals that of | | | | Banking – Factors Influencing Parental |
| existing cord blood banks, most fall into one of two | | | | Decision-Making," an survey of 1,200 expectant |
| “camps,” either experiencing flat-line growth | | | | parents was used to provide a roadmap for how |
| (less than 3% per annum) or substantively building | | | | cord blood banks can best communicate and market |
| revenue (17% or more per annum). ( ) | | | | their services to potential clients. The top-selling |
| This finding begs the questions: | | | | report explored the specific reasons that parents |
| * What factors are causing a substantial number of | | | | elect to store cord blood and what factors influence |
| new cord blood banks to open up business? Is it the | | | | their decision-making in choosing a specific bank. This |
| result of a profit opportunity, an effect of advances | | | | expanded and updated version includes all content |
| in therapeutic applications, a social response to | | | | from the original report, as well as supplemental |
| more parents being aware of the opportunity to | | | | analysis of factors that have produced double-digit |
| store cord stem cells at birth, or are other factors | | | | industry growth over the past year. It provides |
| driving the activity? | | | | guidance on how to break through flat-line growth to |
| * What will be the effect of these new entrants to | | | | become a fast-growing competitor within the cord |
| the cord blood banking industry for existing | | | | blood industry. |