Cabbages, Condoms & Carbon Free

Going StrongPoverty Reduction - Rural Micro-credit - Water and
Mechai was born in Australia in 1941 to a ScottishEnvironment - Youth as Agents of Change Today
mother and Thai father. He was educated at Geelongand Leaders of Tomorrow - Education and Nutrition -
Grammar School, then moved to Thailand to workCorporate Social Responsibility - Emergency Relief
for the government where he has served as aServices - Asian Centre for Population and
Senator and a Minister of the Office of the PrimeCommunity Development - NGO Sustainability
Minister twice. He has also served as GovernmentInnovative Funding
Spokesman, Deputy Minister of Industry, GovernorAs a pioneer in social enterprise, it's not surprising
of the Provincial Waterworks Authority, andthat Mechai has his own views on charitable giving.
Chairman of Krung Thai Bank Public Company Ltd andOver three decades ago, he identified that the PDA
the Telephone Organization of Thailand. He waswould not be able to survive merely on grants. They
appointed also as the Ambassador for UNAIDS inhad to innovate to provide funds; and that echoes in
1999.the work they do today and the funds they
At the age of 66, his unrelenting passion for hisgenerate. Starting with an initial grant of $65,000 to
cause is still going strong. Upon meeting Mechai, thereset up the PDA, they established 18 companies to
is a feeling of warmth about the man who cares forprovide funds to their organisation through grass
others and shows it through his work. It is very clearroots development. This, Mechai acknowledges, has
that he values his team, who through theirbeen the key factor in their success - people in need
outstanding effort, have won the PDA numeroushelping themselves out of poverty and working to
awards. Many of the original staff that helpeddevelop their own community. Two of the companies
establish PDA over 30 years ago now hold seniordid not succeed; but rather than see this as a defeat,
positions, and their loyalty has been repaid throughit was turned into a learning experience: the key
shared achievement. It is clear that they are notmessage, work smarter, not harder! Their Cabbages
motivated by the awards, but by the fantastic work& Condoms restaurant in Bangkok features
they do.'free' condoms, and all profits are used by the PDA
An Asian Herofor its programmes. They have also launched a chain
It is easy to see why Time magazine listed Mechai asof hotels based around the same name and theme.
an 'Asian Hero' alongside the likes of Mahatma Gandhi,Carbon Free
the Dalai Lama and Mother Teresa. However, hisIt was Mechai's innovation that factored heavily in
intention is not to be a shining star - although thethe PATT Foundation's Carbon Free Programme
attraction he has created has seen him recentlydevelopment, along with financial support from the
featured on Bloomberg and CNN's Talk Asia. The BillXL Results Foundation. The partnership established a
& Melinda Gates Foundation recently announcedco-operative bank in each village that is funded based
that PDA had won the 2007 Gates Award for Globalon the number of trees planted and kept alive
Health, in recognition of its pioneering work. PDA andthrough the mortality period. With the bank
its leaders have been recognised internationally bycommittee being 50 percent female, it tackles not
various organisations for their work in making lasting,only gender equality but helps to createsustainability
systemic changes in Thailand and Southeast Asia.through microfinance and the low interest loans they
Two of their programmes have been recognized asoffer for SME start-ups in the village. This factor
Best Practices by UNAIDS, highlighting PDA'shelps to eradicate poverty; but at the same time,
pioneering successes in family planning and HIV/AIDSthe trees are combating another world problem -
prevention, and in the area of changing attitudes andreforestation and climate change.
behaviour and delivering services to the rural poor.Education for the Needy
Lives SavedMechai has no plans to slow down - in fact, quite the
Representatives of organisations from nearly 50contrary, he enjoys what he does so much that it's
countries have visited Thailand to learn from PDA'snot work to him. When most are planning their next
successes through its international training arm. Theround of golf, Mechai is pondering how to raise funds
World Bank acknowledged the PDA's key contributionto continue education into the middle years at one of
in November 2005, which estimated that seven milliontheir elementary schools in a rural area of northern
lives had been saved from HIV/AIDS through theThailand. This school was set up to provide higher
intensive public education and prevention programmelevels of education from the poor schooling that
designed and introduced to the public through PDA.previously existed. It awards scholarships to the
The PDA was founded as an NGO to complementneedy, and provides a chance for students to lift
the efforts of the Royal Thai Government inthemselves out of poverty through education.The
promoting family planning in Thailand. Its membersschool has been so successful that its first students
recruited and trained residents of villages to provideare now reaching secondary school stage, with no
information on family planning. This network coveredplace nearby to continue their tutoring at the level
more than one-third of the country, significantlyrequired. The programme is a victim of its own
contributing to the decrease in the annual populationsuccess - but a nice problem to have, which PDA will
growth rate.surely solve.
After addressing the immediate family planning needs,An Opportunity is Afoot
PDA expanded its activities to include primary healthA recent decision by a large sporting footwear
care, HIV/AIDS education and prevention, watermanufacturer to relocate to China for more
resource development and sanitation,favourable economic conditions has left the PDA with
incomegeneration, environmental conservation,another more significant problem. It has to find a
promotion of small-scale rural enterprise programmes,way to fill the void for the company it set up that
gender equality, youth development and democracysupported the footwear manufacture, but now has
promotion. Its most recent activities have been theno orders. Over 3,000 people have been left
post-tsunami social, economic, and environmentalfloundering as the large multi-nationals chase profits
rehabilitation of the villages affected by the tsunami,to please shareholders. Thus, the PDA now has
and the establishment of Carbon Banks with thelow-cost manufacturing facilities available with a
PATT Foundation.workforce in place for any social entrepreneur to
Partners Planners & Leaderstake advantage of.
Today, PDA is the leading and most diversified NGOMechai believes that social enterprise will factor
in Thailand, employing over 800 staff members andsignificantly in the pursuit to eradicate the world's
working with over 12,000 volunteers, with 18 regionaldilemmas. Governments cannot do it alone, but he
development centres and branch offices located in 15knows that NGOs cannot survive on handouts and
provinces in rural Thailand. PDA has pioneeredthe goodwill of volunteers; they have to function as
sustainable grassroots endeavours, marked bybusinesses in an increasing and competitive market to
extensive villager involvement not only ascontinue the great work they do. They have to find
beneficiaries, but also as partners, planners, managersways to join together to achieve common goals
and leaders. The programmes are based on the beliefrather than compete for dollars.
that local people are best suited to be equal partnersSocial entrepreneurs looking for a partner in Asia that
in shaping and sustaining their own development.can operate in variety of industries need not look
Thirty-one years of PDA's involvement have createdmuch further than the PDA to forge a strong
significant change in the following areas: - Health,partnership with.
AIDS and Family Planning - Income Generation and