| y business person who's website is at the top of the | | | | looking for information. The more information that |
| search engines if his/her site is making money, and | | | | you provide for your customers, and the more |
| the answer is almost always "yes". | | | | valuable it is, the more likely you will make the sale. |
| An example is Glenn Canady, the author of "Gorilla | | | | Below are three different ways to develop content |
| Marketing" who employed only one of these | | | | for your site. |
| strategies, and it made him over $1 million dollars. | | | | The first and most effective strategy are articles. |
| The fact is, search engines can get you an enormous | | | | Articles actually work for you in several ways.a. |
| amount of traffic, and it's traffic to your sites that's | | | | Brands you as an expert so that customers come to |
| free. However, in order to ethically and effectively | | | | you.b. Provides valuable content to your potential |
| market in the search engines, you need to use | | | | customers.c. Builds a relationship between you and |
| strategies that actually work. | | | | your potential customers.d. Creates a viral marketing |
| Below are three different ways to effectively, and | | | | strategy for your site.e. Builds a linking strategy for |
| ethically, raise your rankings in the search engines. | | | | you every time a webmaster publishes one of your |
| I've included seven different resources that you can | | | | articles. |
| use that will help you implement these strategies, and | | | | No other strategy that I have employed has brought |
| do it quickly and easily so that you can begin to see | | | | me more business than this one. |
| an increase in your traffic almost immediately. | | | | To find sites that accept articles, go here: This is one |
| 1. Optimize your site. | | | | of the sites that I use because it's one of the oldest, |
| To make sure that you are properly targeting your | | | | and most reputable sites online for finding information |
| market, you need to make sure that you are | | | | on ezines. Unfortunately, there's no search, but |
| marketing using the right keywords. This means | | | | everything is done by category, and the information |
| optimizing your site to make sure that the keywords | | | | is comprehensive, so you will locate rather quickly |
| you have on your site are the keywords that your | | | | what you are looking for. |
| site is actually optimized for. | | | | However, if the thought of writing your own content |
| There are two tools that you can use to help you | | | | gives you nightmares, there's a way around this. |
| with search engine optimization:a. Search Engine | | | | You can use public domain information. Public domain |
| Optimization Fast Start Ebook - - will teach you | | | | information is information that is free to use because |
| simple and effective techniques for optimmizing your | | | | it's in the public arena, or the copyright has expired. |
| site. This ebook is now in its 4th edition, is completely | | | | To help you easily locate this information, I |
| up to date, and is one of the best ebooks I've seen | | | | recommend that you download the public domain |
| on search engine optimization.b. Web CEO - - This is | | | | toolbar. You can get it at the Public Domain Forum - |
| a complete search engine optimization suite that | | | | You have to register for an account to get the |
| offers 10 different tools to help you optimize your | | | | toolbar, but both the forum account and the toolbar |
| site for the search engines. It offers the most | | | | are free. The toolbar is a very comprehensive |
| comprehensive, and step by step, set of instructions | | | | resource of public domain sources. |
| I've ever seen with any software package. According | | | | The third content strategy you need to consider is |
| to the instructions, you can get started in one hour. | | | | blogging. |
| The free version of this software will work for most, | | | | What a blog does is allows you to create search |
| and it also includes a $97 search engine optimization | | | | engine friendly content on your topic of interest. |
| course as part of the package. | | | | Combine this with an RSS feed, which the search |
| 2. Develop a linking strategy. | | | | engines love, and you have a winning strategy. |
| One factor that influences how well you are ranked | | | | Not only will it help you build content for the search |
| in the search engines is linking. The more inbound links | | | | engines, but it can also help you raise your traffic and |
| that you have pointing to your site, the higher you | | | | sales. |
| will be ranked in the search engines. | | | | Here is a comprehensive ecourse that you can take |
| For each link that you have pointing back to you, | | | | that will drastically reduce your learning curve, as well |
| that's another opportunity for your potential | | | | as provide you with the resources you need to |
| customer to find you. With credibility being such a big | | | | implement this strategy. |
| problem on the internet, to have someone | | | | Finally, to keep abreast of what's happening with |
| recommend you increases your chance of making | | | | search engines, you need to subscribe to Search |
| the sale. | | | | Engine Watch - This site offers tons of resources, |
| To help you develop an effective strategy, I | | | | news, and a newsletter on search engine |
| recommend that you read "Linking Matters" - This | | | | optimization. |
| ebook shows you how to develop an effective | | | | Apply one, or all, of these search engine resources to |
| linking strategy for your site, and do it very quickly. | | | | your search engine strategy, and you can expect a |
| 3. Develop a content strategy. | | | | major increase in your traffic and sales to your site. |
| The truth is, "Content is King". Most people online are | | | | |